This was an exciting project to re-define the brand for Lexus. My role included the original pitch to Lexus in Japan securing the large-scale brand development for Saatchi & Saatchi. The tranches of work included creating a new brand system, brand book, guidelines and various digital products.
To launch the new brand strategy internally, we created an interactive dashboard which allowed users to interact and explore the brand strategy in detail.
The Brand book was a key touchpoint, which included the new strategy and brand values explained visually.
Completed at Saatchi & Saatchi partnering with Saatchi & Saatchi Tokyo and Team One Los Angeles for Lexus International (Japan).